Wales Bonner is a popular brand in today's fashion world. It was founded in 2014 by Grace Wales Bonner after she graduated from Central Saint Martins. The brand is built on extensive cultural research and encompasses many perspectives. Wales Bonner represents a unique concept of cultural luxury that combines European tradition with an Afro-Atlantic spirit. The brand has collaborated with such names as adidas Originals, Anderson & Sheppard and Dior.
Among these collaborations, the partnership with adidas x Wales Bonner stands out the most. This collaboration began in 2020 and gained immense popularity. From cult pieces with leopard prints to reinterpreted classics, the highlight of the collection is the unique sneakers that are currently at the top of many people's wish lists.
The series adidas x Wales Bonner embodies the unique style of British-Jamaican designer, effortlessly blending the retro aesthetics of the 70s and 80s with design elements inspired by her Caribbean heritage, thus offering a fresh perspective on footwear. Bonner focuses primarily on integrating her personal style into the design of the Samba, with some models featuring tongues inspired by foldable soccer shoes and intricate details.
The popularity of the collaboration is also attributed to the buzz surrounding the adidas Samba model. Originally released in 1949, the Samba shoes have been considered shoes for everyone in the last decade — simple, stylish, and easily accessible. Celebrity style and the influence of social media have significantly contributed to the popularity of the Samba model. Hollywood fashion icons have embraced the Sambas for their unique look. The adidas Samba sneakers are a model that breaks through all trends and withstands the test of time. Although they are classic, even those who follow the latest sneaker trends agree on their quality.
After the first collaboration with British designer Grace Wales Bonner in 2020, the demand for the adidas Samba model skyrocketed tenfold. Even the basic models of Samba from Adidas began to surprise those who couldn't get their hands on the collaborative shoes, and they were even ranked among the hottest products of the year according to Lyst.
The ongoing collaboration between Bonner and Adidas continues to help the Samba model evolve, making the adidas x Wales Bonner collaboration one of the most sought-after partnerships in today's market.