The most popular sneakers of 2024: An analysis of sales trends

The year 2024 was a year full of innovations, limited editions, and collaborations with iconic brands for the sneaker world. With the rise in popularity of sneaker culture, many sought-after models emerged in the market, winning the hearts of collectors and regular customers alike. Based on sales data, we compiled an analysis revealing which models and categories were the most successful among customers.

1: Share of total sales by selected brands

In 2023/2024, several key brands dominated sales in the limited sneaker market, firmly holding their place among customers. Chart 1 shows the share of total sales for selected brands, such as undefinedAdidasundefined, undefinedUGGundefined, undefinedJordanundefined, undefinedNikeundefined, undefinedCrocsundefined, undefinedAsicsundefined and undefinedNew Balanceundefined. 1 shows the share of total sales for selected brands such as Adidas, UGG, Jordan, Nike, Crocs, Asics and New Balance.

• Adidas is by far the biggest player in the market, confirming their leading position with a large share of sales. undefinedUGGundefined ranked second thanks to their popular models, such as the Tazz Slipper, which combines style with maximum comfort.
• Jordan and undefinedNikeundefined maintain a high market share, reflecting their long-standing popularity among collectors and sneakerheads.
• Jordan and Nike maintain a high market share, reflecting their long-standing popularity among collectors and sneaker enthusiasts.
• Asics and undefinedNew Balanceundefined represent premium sports brands that are increasingly making their mark in the streetwear world.
• Asics and New Balance represent premium sports brands that are increasingly making their mark in the world of streetwear.

 

2. Share of sold units by sneaker categories

 

 

This pie chart illustrates the share of sold units in various sneaker categories. While Adidas Campus and Handball Spezial occupy a significant portion of the market, products in the "Other" category represent diverse models that have found their customers primarily due to unique designs and limited editions. Although UGG Tazz Slipper did not capture the largest market share, their share indicates a steady interest in comfortable and functional footwear.

3. Average sales per unit by category

 

 

This chart provides an overview of average sales per unit by individual categories. Interestingly, UGG Tazz Slipper and Adidas Handball Spezial lead in average sales value per sold unit. This suggests that customers are willing to invest more in these high-quality and uniquely designed products. Adidas Campus maintain a balanced position, where their popularity and availability contribute to high sales volume.

 

Best-selling sneaker models of 2024

In addition to successful categories, we also looked at specific models that recorded the highest sales and popularity among customers. Here are three of them that stood out in the market:

1. Adidas Handball Spezial - Shadow Red (W)

• Why they are popular: This Handball Spezial model is highly valued for its unique design and comfort. It is ideal for both sports and everyday wear, winning the hearts of many sneakerheads across Europe. The Shadow Red version has become sought after due to its retro look and versatility.

2. Adidas Campus 00s - Grey Gum (Kids)

• Why they are popular: The Campus 00s are iconic for their retro design, which fits perfectly for younger generations. This model in grey gum color has become a hit among young sneakerheads. It combines a classic look with contemporary trends, making it attractive to a wide audience.

3. UGG Tazz Slipper - Sand (W)

• Why they are popular: This comfortable slipper model from UGG is ideal for the cooler months and has become a favorite due to its combination of comfort and stylish design. The Sand model (in sandy color) is versatile and has become a popular choice for those seeking comfort without compromising on fashion style.

What do the data show us?

From these sales figures, we can draw several interesting conclusions about the overall sneaker market in 2023/2024:

1. Adidas maintains its leading position, particularly due to its iconic models Campus and Handball Spezial, which combine streetwear aesthetics with a retro touch.
2. UGG Tazz Slipper is increasingly coming to the forefront of interest due to its unique comfort and winter style.
3. Market diversification: Although several brands dominate, the market offers a wide range of different models, indicating a growing demand for personalization and limited editions.

Overall, it appears that customers in 2024 value not only style but also functionality and exclusivity. This trend is likely to continue in the coming years as sneakers become increasingly collectible and cultural icons.